Pregnancy-related depression and anxiety public awareness campaign

Hunched over teddy bear with caption, ",Know a mom who's feeling down?",


Community partner toolkit (English I Spanish)

A​ toolkit with campaign materials and resources is available to help partners reach the intended audiences. Materials for moms and their support persons are available in English and Spanish.

Toolkit materials, a best practice guide, and a technical assistance guide can be downloaded for free (English or Spanish).A searchable and filterable matrix of communication tactics with many options that are no- or low-cost for local implementation is now available. An overview on how to use the matrix is also available.All public awareness materials direct people to the campaign landing page in English or in Spanish.

Partner Webinars

Learn more about the campaign and best practices for using the toolkit materials in your community.


For questions or more information about the campaign, please contact