In an effort to achieve sustainable behavior change in individuals, the RREO program encourages applicants to integrate principles of Community-Based Social Marketing (CBSM) into project plans. CBSM maintains that the creation of long-term or permanent behavioral change involves person-to-person contact and counters the argument that using media alone to provide information will result in substantial change. Employing concepts drawn from social psychology, CBSM defines clear steps to accomplishing lasting and quantifiable change in human behavior. For more information about CBSM, visit the links below.
- Quick Guide to Community-Based Social Marketing provided by the University of Pennsylvania Green Campus Partnership.
- Fostering Sustainable Behavior - an Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr, online version available.
Please note: the links above are provided as a courtesy to our grant applicants and other interested parties. The inclusion of these links and materials does not constitute an endorsement by CDPHE, the Pollution Prevention Advisory Board, or any other related entity of the training and/or services provided by the author/website.